Draya’s brand already included customers as high-profile as singer Selena Gomez back in 2017 – the year marking the $1 million valuation of Mint Swim has evolved, with 2020 seeing the label a “multi-million” dollar one.
“I started with four styles of swimsuits and from there, things just grew via social media,” Draya told Refinery29.
“On Instagram, I had 2 million followers total. I’ve been off of TV for three-and-a-half years now, and I am at 6 million,” she added. That following has since climbed to 8 million.