Conscious Couture: Swimwear From Fishing Nets And Soles From Tyres – Forbes Africa

The ‘fast’ fashion industry is responsible for abominable levels of water consumption, pollution, and waste. Enterprising entrepreneurs in South Africa are looking to natural materials and upcycling to make every-day clothing more sustainable. 

Atlas Label Wetsuit 3 730x1024 Conscious Couture Swimwear From Fishing Nets And Soles From Tyres 8211 Forbes Africa
Atlas Label uses material that can be repaired many times over

What are you wearing? Examine your outfit as you read this. Maybe a T-shirt or a trendy new dress. Denims, perhaps? Or more likely a stretchy pair of sweatpants and socks now that we’re all mostly working from home. 

‘Fast’ fashion makes clothes-shopping more affordable but at an increasingly environmental cost. According to a 2018 United Nations report, “the global fashion industry produces 20 percent of global wastewater and 10 percent of global carbon emissions – more than all international flights and maritime shipping”. Then there’s textile dyeing, pegged as the second-largest polluter of water globally. Did you know it takes around 7,570 liters of water to create a pair of jeans?  read more

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The New Bikini Museum Bares (Almost) Everything – Forbes

The world’s first bikini museum is opening in the small town of Bad-Rappenau in Germany on July 5, which is International Bikini Day.

The Bikini Art Museum is the first world museum devoted to bathing culture, set in a 19th century spa town. Over 400 bikinis will be on view, from 1870 to the present day, including bikinis that were once worn by Marilyn Monroe, Scarlett Johansson, Eva Green, Esther Williams and Joan Collins.

Among the designers in the collection, there are pieces by Christian Dior, Coco Chanel and Pucci, as well as Jantzen, Triumph and Catalina. The museum will also show the 12 original swimsuits of French designer Louis Réard, the inventor of the bikini, shown in 1946 at the Piscine Molitor in Paris. read more

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7 Swimwear Brands To Wear This Summer – Forbes

Summer 2020 may lack the usual amount of travel to far-off sunny beaches, but you can get your tan on wherever there is sun, even if it’s just in your own backyard!

Wherever you spend your summer days, you’ll need a chic swimsuit to rock. Here are 7 swimwear brands you should check out if you are in need of a brand new swimsuit.


Don’t call JADE Swim basic; the brand, founded by fashion editor & stylist Brittany Kozerski, is focused on utilizing the best fabrics and crafting well-cut swimsuits in an array of striking hues. read more

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Father’s Day Gift Guide: The Coolest Sustainable Swimwear For Dad This Summer – Forbes

I can honestly say, without a shadow of a doubt, that my favorite fashion features are written for Father’s Day. Looking back at the highlights of my life, I truly cannot remember how many times I leaned life’s problems and challenges on my own father when I had a bad run of time that needed comforting and encouragement. In fact, most Americans hold dear to them the unforgettable journey of learning, loving and laughing with our father’s throughout our lives.

Considering the challenges we are facing this spring/summer 2020 season, I realize more than ever how important the solid strength of a Father within the family unit means to family survival. A Father’s small gestures seem to catch the moment with a goal to win and go a long way into the future. read more

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The Best Color Block Bikinis And Swimsuits To Wear On Your Balcony – Forbes

The beach is a no-go luxury at the moment, but if you’re lucky enough to have a balcony, a garden or any type of outdoor space you can still put on a bikini and soak up the vitamin D. Here are some swimwear beauties for your sunbathing.

960x0 The Best Color Block Bikinis And Swimsuits To Wear On Your Balcony 8211 Forbes

Fella Swimwear

Fella Swimwear

Miami Stretch-Lurex Swimsuit by Oséree: Make a statement on the beach with this super shimmery one piece. Classic in shape, it’s made from the brands signature stretch-Lurex and even better, it suits most body types.

Marina High-Waist Bikini in Silver by Sara Cristina: This New York-based brand specializes in easy, glamorous swimwear and set is made up of a timeless bandeau knot top and a high-waisted bottom to channel your inner Marilyn Monroe. read more

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Meet The 24-Year-Old Founders Of Multimillion-Dollar Swimsuit And Apparel Brand, 437 – Forbes

960x0 Meet The 24 Year Old Founders Of Multimillion Dollar Swimsuit And Apparel Brand 437 8211 Forbes

The founders of 437, Hyla Nayeri and Adrien Bettio, Photo Credit: Victoria Wojtan

Photo Credit: Victoria Wojtan

The cofounders of apparel and swimwear label 437 are not your typical 24-year-olds.

When Hyla Nayeri and Adrien Bettio were on a trip to the Amalfi Coast while on an exchange program, during their third year at Queens University, they noticed a glaring gap in the swimwear market: swimsuits that provided coverage in the right spots, thanks to flattering cuts.

With this lightbulb moment in mind, they headed to a swimsuit shop in Italy, which further exposed the truth: they didn’t find any swimwear that boasted flattering fits, for a variety of figures. read more

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Mother’s Day Guide To The Best Women’s Swimwear By Destination – Forbes

After the quarantine ends, mom is going to want to get back to booking travel. Some new and fresh swimwear is a perfect gift for her in these times. Depending on whether she is into active water sports and adventure, or looking cute and s**y, there are tons of options out there. I’ve narrowed down some of my 10 favorite women’s swimwear picks for gifting mom by popular destinations around the world:

960x0 Mother s Day Guide To The Best Women s Swimwear By Destination 8211 Forbes

Abena II


1.    South Africa

The Aude Swim Abena II is inspired by Africa (the designer, Aude, is from the Ivory Coast herself), with its classic geometric print. For lounging by a resort pool on a game reserve, this swimsuit would fit right in. Mom would have to be comfortable being a bit s**y with the suit’s halter back and plunge neckline. $59.99 read more

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