The founders of 437, Hyla Nayeri and Adrien Bettio, Photo Credit: Victoria Wojtan
Photo Credit: Victoria Wojtan
The cofounders of apparel and swimwear label 437 are not your typical 24-year-olds.
When Hyla Nayeri and Adrien Bettio were on a trip to the Amalfi Coast while on an exchange program, during their third year at Queens University, they noticed a glaring gap in the swimwear market: swimsuits that provided coverage in the right spots, thanks to flattering cuts.
With this lightbulb moment in mind, they headed to a swimsuit shop in Italy, which further exposed the truth: they didn’t find any swimwear that boasted flattering fits, for a variety of figures.