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Meet The 24-Year-Old Founders Of Multimillion-Dollar Swimsuit And Apparel Brand, 437 – Forbes

960x0 Meet The 24 Year Old Founders Of Multimillion Dollar Swimsuit And Apparel Brand 437 8211 Forbes

The founders of 437, Hyla Nayeri and Adrien Bettio, Photo Credit: Victoria Wojtan

Photo Credit: Victoria Wojtan

The cofounders of apparel and swimwear label 437 are not your typical 24-year-olds.

When Hyla Nayeri and Adrien Bettio were on a trip to the Amalfi Coast while on an exchange program, during their third year at Queens University, they noticed a glaring gap in the swimwear market: swimsuits that provided coverage in the right spots, thanks to flattering cuts.

With this lightbulb moment in mind, they headed to a swimsuit shop in Italy, which further exposed the truth: they didn’t find any swimwear that boasted flattering fits, for a variety of figures. read more

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