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SportsOneSource Logomark notype 250sq JCPenney Adds Swimwear And Activewear Brands 8211 SGB Media

JCPenney said it is introducing three new women’s swimwear brands, Mynah, Decree and Sonnet Shores, and adding “new selections” from Champion and Puma to support its activewear offerings.

The activewear department will also continue to feature the department store’s in-house Xersion performance brand with moisture-management properties. The retailer also announced an expansion of its home furnishings offerings.

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“There is a constant drive to refresh our brands to keep up with the changing needs of our customers,” said Michelle Wlazlo, executive vice president and chief merchant. “Whether it be preparing their home for special celebrations, getting ready for a long-anticipated vacation, or safely reconnecting with family and friends, JCPenney has everything to help our customers stylishly return to their favorite activities this season.”

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