A swimming blogger has slammed Speedo for ‘s**ist’ marketing on its website, saying she ‘despairs’ at the brand’s outdated messaging.   

Sally Goble, who pens regularly writes about swimming on her Postcards from the Pool blog, called the swimwear brand’s website a ‘disgrace’ in a series of scathing posts on social media. 

Introducing Curves! Bikini.com's Plus Size Collection

The engineering manager posted photos from Speedo’s UK website showing men being encouraged to rediscover their ‘race pace’ alongside a photo of a female swimmer with the captions ‘new season, new style’ and ‘compliment your shape’. 

Scroll down for video 

39021606 9236205 image a 3 1612797066068 Speedo accused of s ism over different messages for men and women 8211 Daily Mail

Shop our Sale Selection! Up to 40% OFF!
39029466 9236205 Swimming fan Sally Goble called the Speedo website a disgrace on a 14 1612803167678 Speedo accused of s ism over different messages for men and women 8211 Daily Mail

Swimming fan Sally Goble called the Speedo website a disgrace on Twitter, saying the way the site marketed differently to men and women was s**ist

39029468 9236205 While men were encouraged to rediscover their race pace women we a 26 1612804340767 Speedo accused of s ism over different messages for men and women 8211 Daily Mail

While men were encouraged to rediscover their ‘race pace’, women were seen in more relaxing poses, and offered swimwear to ‘compliment your shape’

A spokesperson for Speedo said it ‘strongly refuted’ claims of s**ism.

Adressing the swimwear goliath, Goble wrote: ‘I despair that this needs to be said OVER and OVER again @SpeedoUK but your s**ist website is a disgrace.  

‘MEN are encouraged to “Rediscover your race pace” while WOMEN to “Compliment your shape [and] Feel good”. What actual century do you live in?’ 

She added that while the images of male swimmers showed them ‘standing by the blocks with goggles and hat, about (presumably) to dive in and race, whereas women are floating, inactive, (presumably) meditating rather than swimming, on top of the water, no goggles, no hat. Just F*** ***. 

Others claimed they’d experienced similar s**ism in sport and exercise, with one recounting how she’d been told she could attain an ‘hourglass figure’ with certain exercises.  

39021366 9236205 image a 4 1612797071866 Speedo accused of s ism over different messages for men and women 8211 Daily Mail

39029460 9236205 Speedo defended its website to FEMAIL saying Our language does n a 12 1612803149143 Speedo accused of s ism over different messages for men and women 8211 Daily Mail

A spokesperson for Speedo said it ‘strongly refuted’ any claims of s**ism

39029458 9236205 image a 27 1612804340775 Speedo accused of s ism over different messages for men and women 8211 Daily Mail

@HannahSewell2 wrote: ‘I did a workout recently on Fiit where the trainer explained that if you were a man it would give you better balance in sports and if you were a woman you’d get that hourglass shape. Haven’t repeated that one funnily enough.’ 

And @jocrossick suggested that s**ism was still raging in many areas of sport, saying skiwear was often marketed on how it makes women look on the slopes.  

The Twitter user wrote: ‘Urgh, I have the same stuff with ski clothes and equipment. So frustrating.’  

However, Speedo strongly defended its website, saying: ‘At Speedo we believe the water is for everyone. We make swimwear for a wide range of reasons, from racing competitively to swimming for fitness and wellbeing. 

‘We strongly refute any claims of s**ism and our website and social media content reflects the diversity of our customers and celebrates all swimmers who enjoy the water, whatever their motivation.’

Source

Introducing Curves! Bikini.com's Plus Size Collection