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G2IQER4LG5HVTNRFVZIEHUXJKU Victoria 8217 s Secret Brings Swimwear Back BoF 8211 The Business of Fashion

The troubled lingerie retailer’s “Swim” line will be reintroduced online and in a select number of stores. Stocked alongside brands like Ayra, Baobab, For Love & Lemons and Skinnydippers, Victoria’s Secret’s own collection features one-piece swimsuits and mix-and-match bikinis, with prices starting at $49 and sizes ranging from 32A-38DDD and 40D and XS-XL — more limited than the brand’s bra sizes, which go up to G-cup and XXL according to its US online shop.

This isn’t the first time Victoria’s Secret has tried to revive its swimwear offering: in spring 2019, the brand returned to the product category after axing its Swim business three years prior, but was met with some criticism from customers for the price point and lack of inclusive sizing, according to Business Insider.

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The move to relaunch Swim comes after leadership changes at Victoria’s Secret earlier this month, which saw lingerie division lead Martin Waters promoted to chief executive to replace interim CEO — and parent company L Brands CFO — Stuart Burgdoerfer.

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