The world of workout from home has another player. Summersalt, founded as a swimwear brand, released its first activewear collection yesterday.
- Summersalt’s spin on spin gear includes a collaboration with footwear brand APL and recyclable materials.
- The launch was announced to some customers with a waitlist, but the brand declined to share sign-up figures.
The strategy: Co-founders Lori Coulter and Reshma Chattaram Chamberlin told Retail Brew that leaving the lap lane was always Summersalt’s plan: “If anything though, quarantine has expedited the introduction of Summersalt’s activewear line as there has been such a massive, universal shift in dressing behavior,” they said in an email.