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Victoria’s Secret to have swimwear in stores, again – Retail Dive

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Dive Brief:

Victoria’s Secret is reintroducing swimwear to stores, in addition to online, with brands including Ayra, Baobab, For Love & Lemons (exclusive to Victoria’s Secret), MonicaHansen Beachwear, Roxy, Skinnydippers, Vitamin A, as well as the company’s private label.

The mix-and-match items come in a range of sizes XS-XL, from 32A-38DDD and 40D. Suits start at $49, according to a company press release.

The brand eliminated swimwear in 2016 and defended the move a couple of years later as sales plummeted, then reintroduced the category online two years ago. read more

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