Swimwear brand launches billboards featuring a plus-sized model wearing a bikini in an Australian first – 7NEWS.com.au

We’ve all seen billboards of skinny sun-kissed models in sizzling swimwear – but they’re a long way from the lived reality of most women.

So Australian swimsuit brand Curvy Swimwear has chosen plus-sized model April Helene-Horton to be the face and body of the label’s latest campaign.

Watch the interview in the video player above

Helene-Horton will appear on digital billboards in Melbourne, Sydney and other locations nationally as part of Curvy’s ‘Beach Please’ campaign.

It is the first time ever in Australia that a plus-sized model has worn a bikini on a billboard. read more

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