The Swimwear Boom Resumes | The Week Ahead, BoF Professional | BoF – The Business of Fashion

HQGLBFAT4BCA7I6OEMJZNGDH54 The Swimwear Boom Resumes The Week Ahead BoF Professional BoF 8211 The Business of Fashion


  • Many brands are expanding into the swimwear category, joining a wave of swimsuit start-ups

  • Swimwear sells well online (in part because few consumers try on swimsuits in store fitting rooms), and has benefitted from the pandemic’s outdoor sports boom

  • Sellouts are up 34 percent year over year through May 10, according to Edited

Temperatures are rising, the beaches are open, and that means another crop of brands are testing the swimwear waters. New entrants include TikTok favourite Girlfriend Collective, plus-size specialists Good American (back for more after being one of the few to debut swimwear in 2020) to basics purveyor Everlane (one-pieces and bikini separates made from recycled plastic). Even Victoria’s Secret, which exited the category in 2016, is back with a new collection. In many ways, the industry is picking up where it left off in 2019, when a wave of new beachwear offerings also flooded the market. Still, swimwear has snapped back with remarkable speed — Edited reports the number of new offerings in the category this spring are nearly on par with 2019, and they’re selling briskly. read more

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Post-pandemic playbook: The new swimwear opportunity – Vogue Business

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Support and fit technology are essential for the category, says Grede. “Swimwear is not an easy space to be in,” she says. “I think it takes a lot of work. And ultimately what we built is a very kind of SKU-heavy range, in order to give customers choice. That’s really what you have to do. We don’t take it for granted that the style or size she needs on the top, she also needs on the bottom.”

Customers seek sustainable fabrics and ethical supply chains

Alongside fit innovation, newly launched swim lines are using recycled fabrics. This is a trend reflected across the category, according to Kayla Marci, retail analyst at Edited. read more

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Swimwear Brand Andie Launches Intimates Category | Business | – Rome News-Tribune

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Andie, the swimwear brand created for every woman, every activity and every body, today announced the company is expanding into the intimates category with a debut collection, Andie 24/7. Andie 24/7 is an inclusive intimates line designed for sizes 0-26 (XS-3XL), with timeless styles that are flattering on all skin tones and created sustainably. This launch is the beginning of a significant platform expansion into other categories for Andie. read more

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Mastectomy Swimwear Market Key Business Opportunities, Impressive Growth Rate and Development Analysis to 2026 – NeighborWebSJ – NeighborWebSJ

A new research report titled Mastectomy Swimwear Market by In4Research contains comprehensive coverage on major industry drivers, restraints, and their impact on Mastectomy Swimwear industry growth during the forecast period 2021-2026. Mastectomy Swimwear Market report has segmented based on types, application, and region. This report covers the past, present, and future performance of the global market and analyzes the present competitive scenario, prevalent business models, and the likely advancements in offerings by significant players in the coming years. read more

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Swimwear Market 2028 Current Business Trends and Expected Future Developments: American Apparel, Diana Sport, Quiksilver and more. etc. – The Market Eagle

Global Swimwear Market: Introduction
A research study on the demand for Global Swimwear Market examines market share, scale, patterns, and growth prospects in great depth. The analysis includes a valuation of the sector based on the articles exact calculation. In comparison to the industrys specific competitors, Swimwear market analysis is a substantial set of significant findings. Similarly, the report covers the various fields in which the multinational Swimwear market has established itself. A global Swimwear industry study is based on detailed contextual perspectives, verifiable forecasts, and historical evidence on the market volume of Swimwear. read more

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Swimwear Fabric Market 2021 Business Scenario – TYR, Arena, Bali Swim Ltd, EUROJERSEY, Carvico and JL – The Courier – The Courier

The Global Swimwear Fabric Market Research Report 2021-2027 is a significant source of keen information for business specialists. It furnishes the business outline with development investigation and historical and futuristic cost analysis, income, demand, and supply information (as applicable). The research analysts give a detailed depiction of the worth chain and its wholesaler examination. This Market study gives extensive information which upgrades the agreement, degree, and use of this report. This is a latest report, covering the current COVID-19 impact on the market. read more

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Swimwear And Beachwear Market Share, Trends, Business Strategy and Forecast to 2026 – KSU | The Sentinel Newspaper – KSU | The Sentinel Newspaper

Gi 1 Swimwear And Beachwear Market Share Trends Business Strategy and Forecast to 2026 KSU The Sentinel Newspaper 8211 KSU The Sentinel Newspaper

Industrial overview of Swimwear And Beachwear Market 2021-2026

The study begins with a detailed overview of the Swimwear And Beachwear, including the definition, classification, and industry chain structure of Swimwear And Beachwear market, and move forward to cover every aspect of this market, counting several criteria based on which the market is classified.

Focusing specifically on the key trends, it further evaluates the overall performance of this market during the assessment period. With industry undergoing a phase of technological disruption, innovations in products are likely to shape the future of the Swimwear And Beachwear market. read more

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Swimwear (Swimsuit) Market Current Trends, Business Opportunities and Demand 2021 to 2026 – The Courier – The Courier

Global Swimwear (Swimsuit) Market Size, Status and Forecast 2021-2026

The Swimwear (Swimsuit) market report is the most important research for those who look for complete information on the Swimwear (Swimsuit) market. The report covers all information on the global and regional markets including historic and future trends for market demand, size, trading, supply, competitors, and prices as well as global predominant vendor’s information. The forecast market information, SWOT analysis, Swimwear (Swimsuit) market scenario, and feasibility study are the vital aspects analyzed in this report. read more

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Luxury Swimwear for Women Market 2021: Global Trends, Business Overview, Challenges, Opportunities Analysis and Forecast to 2027 – NeighborWebSJ – NeighborWebSJ

Credible Markets removebg preview 1024x236 Luxury Swimwear for Women Market 2021 Global Trends Business Overview Challenges Opportunities Analysis and Forecast to 2027 NeighborWebSJ 8211 NeighborWebSJ

The recent report on Global Luxury Swimwear for Women Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2027” offered by Credible Markets, comprises of a comprehensive investigation into the geographical landscape, industry size along with the revenue estimation of the business. Additionally, the report also highlights the challenges impeding market growth and expansion strategies employed by leading companies in the “Global Luxury Swimwear for Women Market”. read more

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Business Outline of Swimwear Market 2021- 2028 | American Apparel, Diana Sport, Quiksilver – NY Market Reports

The global Swimwear demand has been estimated at USD xx BL and is projected to grow to USD xx BL over the prediction period. For the timeline forecast, the Swimwear analysis is designed to estimate the market share of the Swimwear. For each geographic region, the Swimwear research report offers market revenue forecasts. The Swimwear report also provides industry analysis of growth prospects, new technologies based on innovative business models, a range of value-added products, and the strategic background of the competition that can drive market growth. Similarly, the report also offers the highest estimates of global demand over the forecast period. read more

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