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Holiday demand boosts swimwear sales – Chinadaily.com.cn – China Daily

Domestic travel rebound paves way for recovery of sector after COVID-19

With summer approaching and the COVID-19 pandemic coming under better control in China, more people are opting for seaside trips, going to swimming pools, and using other types of water-based entertainment to enjoy their vacations.

Balneaire, a Chinese swimwear company with sales that topped other brands in recent years, said it remained bullish on steady growth of swimwear products in the country. read more

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China’s Swimwear Capital Can’t Wait for You to Go Back to the Beach – The New York Times

There may be no place on earth that had been looking forward to summer more than Xingcheng, a laid-back seaside town dotted with the occasional high rise.

Hot sun, cold drinks. Long, languorous days at the beach.

But, most important, swimsuits.

Xingcheng (pronounced SHING-chung), an out-of-the-way factory town on China’s northeastern coast, claims to make a quarter of the world’s swimwear. This year, though, when China forced its people to stay home to stop the coronavirus, Xingcheng’s production of trunks, bikinis and one-pieces ground to a halt. read more

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