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Conscious Couture: Swimwear From Fishing Nets And Soles From Tyres – Forbes Africa

The ‘fast’ fashion industry is responsible for abominable levels of water consumption, pollution, and waste. Enterprising entrepreneurs in South Africa are looking to natural materials and upcycling to make every-day clothing more sustainable. 

Atlas Label Wetsuit 3 730x1024 Conscious Couture Swimwear From Fishing Nets And Soles From Tyres 8211 Forbes Africa
Atlas Label uses material that can be repaired many times over

What are you wearing? Examine your outfit as you read this. Maybe a T-shirt or a trendy new dress. Denims, perhaps? Or more likely a stretchy pair of sweatpants and socks now that we’re all mostly working from home. 

‘Fast’ fashion makes clothes-shopping more affordable but at an increasingly environmental cost. According to a 2018 United Nations report, “the global fashion industry produces 20 percent of global wastewater and 10 percent of global carbon emissions – more than all international flights and maritime shipping”. Then there’s textile dyeing, pegged as the second-largest polluter of water globally. Did you know it takes around 7,570 liters of water to create a pair of jeans?  read more

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