The growth of the global men’s swimwear market has been particularly strong in the 21st century as people have begun to take both health and recreational activities far more seriously. The most recent trend witnessed in the men’s swimwear market is the emerging popularity of transitional shorts that serve the dual role of both casual wear and swimwear.
The credit of attracting newer customer demographics in the men’s swimwear market can be directly linked to transitional shorts. In addition to this, key stakeholders have tried to experiment with materials in the men’s swimwear market that provide greater comfort, are long-lasting, dry faster, and yet friendly on the wallet.
