EXCLUSIVE: Nike Dives Into Sustainable Swimwear – WWD

Nike Swim is dipping its toes into sustainable swimwear with the launch of the Icon Collection, the swim brand’s first sustainable line. 

“We know that it’s kind of table stakes at this point to have sustainability in your product. But for this [line], we did kind of take it to the highest level across the entire collection,” Brianna Showell, vice president of marketing at Nike Swim, a division of Nike Inc., told WWD. “That’s one thing that we’re really proud of.”

She’s referring to the men’s and women’s swimwear collection that’s made with 85 percent or more sustainable fabrics and trims, including recycled lining and jerseys. read more

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Lunada Bay Dives into Trina Turk Swimwear – License Global

Lunada Lunada Bay Dives into Trina Turk Swimwear 8211 License Global

Southern California-based apparel company Lunada Bay has added Trina Turk to its roster of swimwear brands.

“We’re looking forward to creating better-than-ever swimwear and coverups in our new partnership with Lunada Bay,” says Trina Turk, designer. “Their expertise in design and manufacturing, combined with our signature prints and vivid color, will elevate Trina Turk Swimwear across all channels.”

Trina Turk Swimwear and Lunada Bay both draw inspiration from the Golden State, where they’re headquartered. read more

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USA Triathlon Dives in with Zone3 as Exclusive Swimwear Partner Through 2024 – Around the Rings

USA Triathlon today announced a partnership with Zone3 as the organization’s Exclusive Swimwear Partner through 2024.

Zone3 will provide open water accessories, goggles, swimwear, swim accessories, transition packs and bags to athletes on the U.S. National Team and Toyota U.S. Paratriathlon National Team and will also support designated high-performance teams, coaches and staff.

Zone3 will also serve as the t**le sponsor of USA Triathlon’s Youth & Junior Nationals. The company offers a kids’ product line designed specifically for youth multisport athletes, featuring a kid-specific fit and design while maintaining performance technology. read more

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