According to Taylor Long, founder of Nomads, a swimwear line that carries sizes XS to 4X, Victoria’s Secret’s use of plus-size models without actually selling plus-sizes is unacceptable. “When a brand like Victoria’s Secret uses deceptive marketing tactics, not only are they tokenizing the plus-size models they use, they’re also deceiving their customers,” she explains. “[Victoria’s Secret] is one of many brands that are trying to capitalize on the size inclusion movement without doing any of the hard work, which would include designing, producing, and carrying plus-sizes in their store.”Source
We’ve all seen billboards of skinny sun-kissed models in sizzling swimwear – but they’re a long way from the lived reality of most women.
So Australian swimsuit brand Curvy Swimwear has chosen plus-sized model April Helene-Horton to be the face and body of the label’s latest campaign.
Watch the interview in the video player above
Helene-Horton will appear on digital billboards in Melbourne, Sydney and other locations nationally as part of Curvy’s ‘Beach Please’ campaign.
It is the first time ever in Australia that a plus-sized model has worn a bikini on a billboard.
LONDON–(BUSINESS WIRE)–The swimwear market is poised to grow by USD 1.56 billion during 2020-2024, progressing at a CAGR of almost 2% during the forecast period.
Worried about the impact of COVID-19 on your Business? Here is an Exclusive report talking about Market scenarios, Estimates, the impact of lockdown, and Customer Behaviour.
The report on the swimwear market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor a***ysis.
One of Nickelodeon’s favorite sidekick cartoon characters is going to become the star of his own show.
“The Patrick Star Show” with Bill f**erbakke as the main character’s voice, will give audiences the whole story behind Patrick’s family life as he hosts a talk show.
This show will be the second “SpongeBob” spinoff to float its way to Nickelodeon, following in the spongesteps of “Kamp Koral,” a CG-animated prequel series which was greenlit over a year ago. That series, which is set to premiere next year, introduces viewers to a 10-year-old SpongeBob during his summer at sleep-away camp.
SUSTAINABLE swimwear is trending right now, and for all the right reasons.
It’s durable, helps to safe-guard nature, and looks fabulous. Here’s some shopping inspiration.
It pays to invest in a sustainable bikini
Keen to be more eco-friendly? You might want to invest in swimwear made of recycled fabric.
The most common materials used include plastic, regenerated ghost nets and textile waste, meaning you’re doing good for the environment when you choose such products.
That doesn’t mean items aren’t high quality or carefully designed for style and comfort though.