NEW YORK, June 10 — In recent years, the lingerie and swimwear sectors have taken a 180-degree turn, in order to reduce their environmental footprint. This revolution involves the use of sustainable materials and recycled fabric scraps as well as the use of transformed plastic waste collected from the oceans. One thing is for sure; there’s no shortage of choice this summer from brands demonstrating their innovative initiatives.
The green revolution in the swimwear industry started taking shape long before the onset of the global pandemic but it seems to have accelerated its pace in recent months to meet the challenges of sustainability and to respond to new consumer expectations. While a handful of brands launched such initiatives last year, offering more sustainable collections, eco-designed swimsuits have now nearly become the norm, it seems. And most of the new collections are putting them front and center.