We’ve all seen billboards of skinny sun-kissed models in sizzling swimwear – but they’re a long way from the lived reality of most women.
So Australian swimsuit brand Curvy Swimwear has chosen plus-sized model April Helene-Horton to be the face and body of the label’s latest campaign.
Watch the interview in the video player above
Helene-Horton will appear on digital billboards in Melbourne, Sydney and other locations nationally as part of Curvy’s ‘Beach Please’ campaign.
It is the first time ever in Australia that a plus-sized model has worn a bikini on a billboard.