Demi didn’t use a #ad in her post. The disclaimer seems unnecessary when a partner status is advertised. Likewise, when the agenda is clearly promotional. Definitely the case here.
Pay on Instagram directly correlates with following, something that experts over at Vox have thrown out potential estimates for:
“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!”