EmRata is, indeed, having the last laugh as consumers stock up their carts with her 2017-founded Inamorata line. The model, who opened up to GQ earlier this year with a confession that she entered modeling for the money, then touched on refusing to promote other peoples’ clothing and instead drop her own profitable stuff.
“I started to get these cheques for content that I was essentially directing and designing myself and it got me thinking: “If what I get is a small percentage, then these companies must be doing really well…”
