3 Coveted Swimwear Brands Share the Secret to Finding the Perfect Suit – POPSUGAR

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Nothing is more exciting to an East Coaster than the hints of warm weather after a long winter. No matter where you live, summer is about getting outside, reconnecting to nature, and spending some much-needed time in the sun. Swim season is officially here, and if you don’t shop early, all the best ones are sold out by June.

We want to purchase suits now that are well-constructed, comfortable, and on trend. What better way to get advice on creating the ultimate swim wardrobe than straight from the designers themselves? We spoke to Norma Kamali; Brittany Kozerski, founder of Jade Swim; and Oleema and Kalani Miller, cofounders of Mikoh, and wow, did we get some solid advice. Scroll through, and never shop for a swimsuit the same way again. read more

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Nordstrom’s Secret Swimwear Sale: Best Deals to Shop – InStyle

Image Nordstrom 8217 s Secret Swimwear Sale Best Deals to Shop 8211 InStyle

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

But there are also options from popular swimwear brands like L Space, Seafolly, Bleu by Rod Beattie, and even Tory Burch. While the sale isn’t as massive as other Nordstrom blowouts, it’s likely the only time the major retailer will have swimwear this deeply marked down until the end of summer. In fact, Nordstrom is one of the only places on the Internet where you can get a swimsuit on sale right now — and it may be one of the only sales you’ll find this year with prices as low as $15 read more

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Despite Featuring Plus-Size Models, Victoria’s Secret’s New Swimwear Is Still A Problem – Refinery29

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According to Taylor Long, founder of Nomads, a swimwear line that carries sizes XS to 4X,  Victoria’s Secret’s use of plus-size models without actually selling plus-sizes is unacceptable. “When a brand like Victoria’s Secret uses deceptive marketing tactics, not only are they tokenizing the plus-size models they use, they’re also deceiving their customers,” she explains. “[Victoria’s Secret] is one of many brands that are trying to capitalize on the size inclusion movement without doing any of the hard work, which would include designing, producing, and carrying plus-sizes in their store.”Source read more

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Victoria’s Secret Brings Swimwear Back | BoF – The Business of Fashion

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The troubled lingerie retailer’s “Swim” line will be reintroduced online and in a select number of stores. Stocked alongside brands like Ayra, Baobab, For Love & Lemons and Skinnydippers, Victoria’s Secret’s own collection features one-piece swimsuits and mix-and-match bikinis, with prices starting at $49 and sizes ranging from 32A-38DDD and 40D and XS-XL — more limited than the brand’s bra sizes, which go up to G-cup and XXL according to its US online shop.

This isn’t the first time Victoria’s Secret has tried to revive its swimwear offering: in spring 2019, the brand returned to the product category after axing its Swim business three years prior, but was met with some criticism from customers for the price point and lack of inclusive sizing, according to Business Insider. read more

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Victoria’s Secret to have swimwear in stores, again – Retail Dive

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Dive Brief:

Victoria’s Secret is reintroducing swimwear to stores, in addition to online, with brands including Ayra, Baobab, For Love & Lemons (exclusive to Victoria’s Secret), MonicaHansen Beachwear, Roxy, Skinnydippers, Vitamin A, as well as the company’s private label.

The mix-and-match items come in a range of sizes XS-XL, from 32A-38DDD and 40D. Suits start at $49, according to a company press release.

The brand eliminated swimwear in 2016 and defended the move a couple of years later as sales plummeted, then reintroduced the category online two years ago. read more

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Kendall Jenner Playfully Tugs Her Bikini Bottoms From Secret Tropical Location – The Blast

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Jenner loves to work but she certainly loves her vacation time! Over the last few months, she’s been enjoying several trips to lakes, beaches, and islands. It’s also obvious that she is the most fun KarJenner of them all.

“rum punch with my name on it,” she wrote alongside a collection of drink pics.

Like many of her posts, there is always a sweet reward if you are willing to swipe. Her gram is the slice of life that she wants us to see but it’s cool that we get to see how the other half lives. read more

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