EXCLUSIVE: Swimwear Brand Solid & Striped Expands Into Activewear – WWD

Solid & Striped is the latest brand to enter the activewear games. 

The swimwear and resortwear retailer, which has also dipped its toes into the ready-to-wear and footwear markets, is expanding into performance apparel today with the launch of Solid & Striped Sport. 

“Active as a category was sort of a natural extension for the brand,” Sarah Landman, Solid & Striped’s chief executive officer, told WWD. “We’ve sort of become known as a swimwear brand, but always set out to be a vacation and leisure lifestyle brand. We just want to do it thoughtfully and strategically and not rush through anything.” read more

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Swimwear Brand Solid & Striped Opens Pop-up in Florida – Yahoo Lifestyle

7082553de272c337b1d184017edeb413 Swimwear Brand Solid amp Striped Opens Pop up in Florida 8211 Yahoo Lifestyle

Solid & Striped is moving to West Palm Beach, Fla.

The swimwear, resortwear and accessories brand on Friday will open a pop-up shop at 700 South Rosemary Avenue, in the city’s Rosemary Square shopping center, marking its second brick-and-mortar shop. The first store, a permanent location at 321 Lafayette Street in New York City, opened last March.

“We as a brand, pre-COVID-19, decided to go after brick-and-mortar retail as a strategy,” Sarah Landman, the company’s chief executive officer, told WWD. “I do think brick-and-mortar has a direct impact on online sales. Our plans were to roll out seasonal pop-ups.” read more

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Swimwear Brand Solid & Striped Opens Pop-up in Florida – Yahoo Finance

7082553de272c337b1d184017edeb413 Swimwear Brand Solid amp Striped Opens Pop up in Florida 8211 Yahoo Finance

Solid & Striped is moving to West Palm Beach, Fla.

The swimwear, resortwear and accessories brand on Friday will open a pop-up shop at 700 South Rosemary Avenue, in the city’s Rosemary Square shopping center, marking its second brick-and-mortar shop. The first store, a permanent location at 321 Lafayette Street in New York City, opened last March.

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“We as a brand, pre-COVID-19, decided to go after brick-and-mortar retail as a strategy,” Sarah Landman, the company’s chief executive officer, told WWD. “I do think brick-and-mortar has a direct impact on online sales. Our plans were to roll out seasonal pop-ups.” read more

Read more