- Jamie Alexander created Rubies, a line of clothing for transgender girls in 2020.
- He was inspired by his daughter, Ruby, who transitioned when she was 9.
- The brand sells swimwear that’s designed to be comfortable for transgender kids and teens.
- Visit Insider’s homepage for more stories.
Jamie Alexander is a Toronto, Canada, father who designed a swimwear brand made for transgender girls inspired by his daughter, Ruby.
For years, Alexander watched as his now-12-year-old daughter struggled to find swimsuits that she felt comfortable wearing. He told Insider that Ruby, who transitioned when she was 9, often wore board shorts and sweatpants in place of traditional swimsuits, but at age 11, she expressed interest in wearing a bikini.
Alexander told Insider that he couldn’t find many options for form-fitting clothes or swimwear designed for transgender kids or teenagers, so he decided to make his own.