Victoria’s Secret to have swimwear in stores, again – Retail Dive

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Dive Brief:

Victoria’s Secret is reintroducing swimwear to stores, in addition to online, with brands including Ayra, Baobab, For Love & Lemons (exclusive to Victoria’s Secret), MonicaHansen Beachwear, Roxy, Skinnydippers, Vitamin A, as well as the company’s private label.

The mix-and-match items come in a range of sizes XS-XL, from 32A-38DDD and 40D. Suits start at $49, according to a company press release.

The brand eliminated swimwear in 2016 and defended the move a couple of years later as sales plummeted, then reintroduced the category online two years ago. read more

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STB5QWYOCBGBVPSHOLWXYXTKNI 520x325 Portland retail stores continue to reopen but customers are slow to return 8211 OregonLive

Portland retail stores continue to reopen, but customers are slow to return – OregonLive

STB5QWYOCBGBVPSHOLWXYXTKNI Portland retail stores continue to reopen but customers are slow to return 8211 OregonLive

Popina Swimwear was due to celebrate its 14th anniversary on March 17. Instead, owner Lulu Levenson and marketing manager Willie Levenson laid off their staff and closed the shop’s two locations on that day due to the coronavirus crisis.

Popina’s Hollywood District shop finally reopened Thursday, but the shutdown took its toll on the longstanding Portland swimwear company.

The business generated almost no revenue over the two-and-a-half months that its storefronts were closed, prompting the Levensons to look seriously at cost-saving measures. A week into the shutdown, they decided to permanently close their Pearl District location and focus their energy on keeping their larger Hollywood store afloat. read more

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