Summersalt creators on why female founders shouldn’t be too ‘realistic’ – TODAY

We are all works in progress; even the successful women you see owning it on Instagram faced stumbling blocks along the way and continue to work hard to stay at the top of their game. In this series, we’re sitting down with the people that inspire us to find out: How’d they do it? And what is success really like? This is “Getting There.”

Lori Coulter and Reshma Chattaram Chamberlin are the founders of Summersalt, the direct-to-consumer apparel brand best known for those swimsuits you’ve probably seen all over Instagram. Their goal was to make shopping for a swimsuit a less miserable experience for women and produce pieces that their customers could actually move in comfortably. Since then, they’ve expanded to activewear and loungewear, too. read more

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Summersalt Expands From Swimwear to Activewear – Morning Brew

Summersalt athleticwear launch Summersalt Expands From Swimwear to Activewear 8211 Morning Brew

The world of workout from home has another player. Summersalt, founded as a swimwear brand, released its first activewear collection yesterday. 

  • Summersalt’s spin on spin gear includes a collaboration with footwear brand APL and recyclable materials.
  • The launch was announced to some customers with a waitlist, but the brand declined to share sign-up figures.

The strategy: Co-founders Lori Coulter and Reshma Chattaram Chamberlin told Retail Brew that leaving the lap lane was always Summersalt’s plan: “If anything though, quarantine has expedited the introduction of Summersalt’s activewear line as there has been such a massive, universal shift in dressing behavior,” they said in an email.   read more

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Nordstrom is having a huge swimsuit sale on Summersalt, Vineyard Vines and more – USA TODAY

Now’s the time to refresh your swimwear collection at Nordstrom. (Photo: Summersalt / Vineyard Vines)

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Although summer hasn’t officially started, the warm weather definitely says otherwise. Add in all the beaches that have started to reopen, and I’m left with just two things on my mind: sunbathing and swimsuits. If you’re looking to add a few more bikinis or board shorts to your collection, Nordstrom is the place to shop right now, since the retailer is offering some amazing swimwear deals on plenty of popular brands to help kick off your summer right. read more

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