Sustainable Swimwear Brand Zonarch Launches in LA – WWD

Geneviève Andre de la Porte is using a sustainability-minded business approach she learned while working in the food industry and applying it to swimwear. Her label, Zonarch, is out today.

The Belgian designer, who studied international business in California, was influenced by her experience in marketing at American superfood company Sambazon, which produces and sells foods and drinks made using organic açaí harvested by family farmers in the Amazon. Led by founders Jeremy Black, Ryan Black and Edmund Nichols, the company is Fair Trade Certified and works to protect the biodiversity of the rainforest, while giving back to local communities in the Amazon by building health care centers and schools. read more

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